Enhance is the first venture builder studio in the Middle East, Turkey and Pakistan, and the studio behind Joi Gifts, the leading gifting marketplace across 7 countries in MENAT. Founded by Bain, McKinsey, and startup veterans Alper Çelen and Ritesh Tilani, Enhance is based in Dubai, UAE and backed by 500 Startups, Two Culture Capital, Hala Ventures, and Shorooq Investments.